BBA Action Sports Marketing & Management

Learn, progress and discover from within the organisation of FISE events!

Each year, in your FISE Academy by Keyce program, we will offer you professional experiences in action sports in France and around the world.

BBA Action Sports Marketing & Management / Bac + 3

BBA training from 1 to 3 years

TRAINING

1st Year

BLOCK 1:

Market and key figures in action sports
Urban culture and sports practice
Sport economics (focus on action sports)
Action Sports Business Model
Marketing Fundamentals
Numeric identity
Personal branding
Interpersonal communication
Business english
Tutored project

BLOCK 2:

Sport Marketing actions: Sponsoring
Sports law (security holders)
Action Sports Marketing: the ticket office
Consumer behavior action sports
Customer relationship management
Management of collaborative tools
Digital marketing and innovation level 1
Psychosociology of the action sportsmen and women
Business english
Tutored Project

2nd year

BLOCK 3:

Action Sports Marketing: The ticket office
Event sales administration
Revenue management
Client risk management
Sports and events law (regulations)
Event communication: media
Digital marketing and innovation level 1
Business english
Tutored project

BLOCK 4:

Action Sports Marketing: Merchandising
Internal communication
Digital marketing and innovation level 1
Human resources administration
Management of collaborative tools
Supplier relationship management
Business english
Event communication: Press Relations
Soft skills: Speaking
Tutored project

3rd year

Block 1 – Analyze your market and participate in the commercial strategy

Market research and analysis
Operational marketing
Commercial relations law
Sports Actions Marketing: Emerging Sources of Revenue
Event communication: media production
English – Market analysis
Digital marketing and innovation level 2
Tutored project
Skills report

Block 2 – Analyze your market and participate in the commercial strategy

Specifications of a PAC-M
Customer – commercial data analysis
Co management tools: CRM, commercial databases, Excel, IS
Action sports project management
Event production
Digital marketing and innovation level 2: Fan experience
-English – Customer portfolio
Tutored project
Skills report

Block 3 – Drive sales performance

Strategic Marketing
Digital marketing and innovation level 2
Budgeting of the PAC-M
Management control of commercial and marketing activities
Management of actions sport projects: Logistics and purchasing
CSR of sport action projects
English – Business development

Block 4 – Manage the sales team

Team management
HR development
Social and labor law applied to events
Quality management
Intercultural Management initiation
Introduction to international project management
English – Team management + toeic preparation
Tutored project
Skills report

The ADVANTAGES OF FISE Academy by Keyce

In each block: Workshops, Conferences, masterclass’, guidance of high level athletes.

Courses taught in English (in bold in the program)

Possibility of learning expeditions (under conditions)

Take part in the life of BDX: Extreme sports office! Designed for students, by students

PREREQUISITES TO ENTER TRAINING

Training 1 – The BBA over 3 years

General, technological or professional baccalaureate or equivalent title RNCP level 4 (validated baccalaureate)

Training 2 – The BBA over 1 year (only the 3rd year after a BTS for example)

3rd year: Validated RNCP level 5 diploma or title (validated Bac + 2)

Pass the English test, a minimum level is required to enter the training

In the case of a previous course that was different from the chosen specialty, the candidate’s file will be subject to validation by the educational advisor. A different orientation may be proposed.

PACE

Full-time Study or Work-study training

CONTINUATION OF STUDY
MBA Actions sport Marketing & Management

OPPORTUNITIES

Junior Partnerships Officer
Sponsorship Assistant
Sports Marketing Assistant
Junior Sports Events Project Manager
International Commercial Assistant
Sports Administration and Management Assistant.

PRICES

from € 7900