MBA Action Sports Marketing & Governance

Discover, learn, progress and experience!

Each year, in your FISE Academy by Keyce program, we will offer you professional experiences in Action Sports in France and around the world.

MBA Action Sports Marketing & Governance / Bac + 5

COURSES

Year 1

BLOCK 1 – MANAGE AND  COORDINATE RELATIONS WITH PROJECT SPONSORS 

  • Fundamentals Urban Sports Project Management
  • Potential actors / sponsors
  • International Case Study
  • Intercultural management
  • Profitability of action sports project
  • Geopolitics
  • Criminal law of business affairs
  • Contract law
  • Manage the contracting authority of a project
  • Business English
  • Communication and negotiation
  • Specifications, calls for tenders and public contracts
  • Quality management
  • Tutored project: Customer experience
     

BLOCK 2 – PLAN ACTIVITIES WITHIN BUDGET AND  MANAGE RISKS

  • Lean Management
  • AGILE methods
  • Manage a QSE project
  • Monitoring and steering tools for Action Sports projects
  • Planning and managing the deadlines of an actions sports project
  • Management of digital transformation
  • Elaborate a Business Plan
  • Estimated budget
  • IT tools for the project manager (Smartsheet, Power BI)
  • Financial approach to project management
  • Business English
  • Risk analysis
  • Soft skills: public speaking
  • Data mining
  • Tutored project: Customer experience

Year 2

BLOCK 3 – RECRUIT,  LEAD AND MANAGE THE PROJECT TEAM RECRUITMENT 

  • Management and leadership
  • Emotional intelligence and self-confidence
  • Change management
  • Analysis and problem solving
  • Business English (Training Plan)
  • Course of specialization:
  • Negotiation – Marketing and sales
  • Event project management
  • Media and digital com
  • Tutored project: International event production

BLOCK 4 – DEVELOP THE PROJECT PURCHASING STRATEGY AND MANAGE  RELATIONS WITH SUPPLIERS 

  • Global Supply Chain
  • CSR
  • Management and sustainable development
  • Purchasing and subcontracting management
  • Course of specialization:
  • Negotiation – Marketing and sales
  • Event project management
  • Media and digital com
  • Tutored project: International event production

BLOCK 5 – DEVELOP AND DEPLOY A COMMUNICATION STRATEGY  FOR PROJECT STAKEHOLDERS

  • Intergenerational relationship management
  • Preparation for CAPM certification (PMI) Certified Associate in Project Management
  • Crisis communication
  • Communication Strategy
  • Web marketing / social media
  • Business English: TOEIC preparation
  • Course of specialization:
    -Negotiation
    – Marketing and sales
    -Event project management
    -Media and digital com
  • Tutored project: International event production

THE ADVANTAGES OF FISE Academy by Keyce

In each block: Workshops, Conferences, masterclass’, guidance of high level athletes.

Courses taught in English (in bold in the program)

Possibility of learning expeditions (under conditions)

Take part in the life of BDX: Extreme sports office! Designed for students, by students

PREREQUISITES TO ENTER TRAINING

MBA 1: License, Bachelor or equivalent title RNCPlevel 6 (Bac + 3 validated)

MBA 2: Diploma or equivalent 240 ETCS (Bac + 4 validated)

Pass the English test, a minimum level is required to enter the training

In the case of a previous course that was different from the chosen specialty, the candidate’s file will be subject to validation by the educational advisor. A different orientation may be proposed

PACE

Full-time Study or Work-study training

OPPORTUNITIES

Partnerships Manager
Digital Developer
Sports Marketing Manager
International Sports Project Manager
International Business Development Manager

PRICES

from € 8490

Vous souhaitez en savoir plus sur nos cursus, recevez nos brochures de documentations